Key takeaways

Qualitative analysis is an analysis that relies on the subjective judgment of the analyst.

Qualitative analysis belongs to the field of social experience, and the analyst's personal experience is the core of the analysis.

Qualitative analysis can help business managers or stock investors make better decisions.

Conceptual Understanding

Qualitative analysis is a method of analyzing the nature, characteristics, and development patterns of the analyzed object based on the analyst's subjective intuition, experience, and the continuity of the analyzed object's past and present, as well as the latest information.

Qualitative analysis belongs to the field of social experience, and personal experience is the core of qualitative analysis methods.

Specific methods of qualitative analysis

Qualitative analysis is mainly used to present the phenomena and essence of the research object through reasoning and argumentation. There are generally six specific methods.

1. Definition method. By defining key concepts, the logical relationship between the attributes, connotations, and extensions of the research object is delineated.

2. Analysis method. Analyzing the logical relationship between the specific elements of the research object, and organizing and analyzing their logical relationships.

3. Analogy method. Classifying and comparing uncertain objects with established objects to identify similarities and differences, and gain understanding of the nature of the analysis object.

4. Inductive-deductive method. Applying the two thinking methods of "from specific to abstract" and "from abstract to specific" to summarize the development laws of the research object.

5. Literature method. Re-processing and summarizing the results of past research and analysis to obtain understanding of the analysis object.

6. Synthesis method. Adopting various activities such as on-site interviews, group discussions, surveys, forum activities, etc., to conduct comprehensive analysis of the summarized data.

Summary.

In the qualitative analysis of financial activities, analysts use various qualitative variables such as employee loyalty, customer satisfaction, product market recognition, etc., to conduct inductive analysis, thereby assisting business managers or stock investors in making key decisions.