The company was founded in 1992 and is headquartered in Shanghai. It strives to become a leader in the global home furnishing industry and a respected century-old enterprise. In 2009, Rollei Life was listed on the Shenzhen Stock Exchange and is one of the first listed home textile companies in China. The company focuses on the home textile business, mainly bedding, integrating R&D, design, production and sales. The company's main products include bedding sets, pillow inserts, quilts, home furnishings, etc. The company's honors include the title of “China Satisfaction Brand”, the China Textile Industry Federation's National Textile Industry Quality Award, the National Top 100 Quality and Integrity Benchmark Demonstration Enterprise, “China Consumer Goods Market High Quality Development Preferred Brand for the Year 2022”, the title of “2023 No. 1 in the market share of children's bedding and various similar products”, and the “2024 China Textile and Garment Brand Competitiveness Enterprise” selected by the China Textile Industry Federation, and the “Annual Enterprise with Competitive Advantages of Chinese Textile and Apparel Brands” issued by the 8th China Charity Annual Conference Honors and titles such as “China Public Service Enterprise”, the title of “Advanced Collective Promoting New Practices in Chinese-style Modernization in Nantong” issued by the Nantong Municipal Committee and Municipal Government, and “Leading Enterprise of the Year for High Quality Development” in Putuo District, Shanghai.