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Guangdong CHJ Industry (002345): With thick accumulation and thin release, it shows brilliance in adversity.
Investment highlights: 1. In a nutshell, Guangdong CHJ Industry is a gold jewelry brand targeting a core customer base of young people aged 25-35, primarily focused on self-satisfaction needs. The high proportion of lighter weight products such as bead stringing and the optimization of product structure (with high gross margin IP series gaining recognition) are noteworthy.
Express News | Many brands of gold jewelry have seen the price rise to 873 yuan per gram.
Are high gold prices more attractive for investment? The Spring Festival welcomes a "gold buying craze"; some brand merchants claim that "business is not as good as last year."
① With the Spring Festival approaching, the gold jewelry sales market is entering a peak season, but many store owners report that sales are far less than last year; ② The gold investment market remains hot, with continuous increases in sales of investment products such as gold bars and gold beans; ③ Analysts believe that there may still be some upward space for gold prices in 2025, but the speed of increase will slow down.
Express News | Setting new records, many gold and jewelry brands have domestic prices for pure gold jewelry exceeding 835 yuan per gram.
Express News | Guangdong CHJ Industry: deep collaboration with Xiaohongshu in brand advertising, product promotion, and other areas.
Chao Hongji: Announcement on the company\'s new directly-managed stores in December