About LE SAUNDA Company

It is a leather shoe retailer with a vertically integrated business model. With Hong Kong, China and mainland China as its main markets, le Saunda Lixinda has developed rapidly since it was founded by former chairman Li Zibin in 1977, and has also become one of the leading shoe brands in Hong Kong and mainland China. In 1992, the Group was listed on the main board of the Hong Kong Stock Exchange. Since June 1, 2012, Mr. Li Zibin has retired from the position of Chairman of the Company and has also been reappointed as a non-executive director. Mr. Ni Yake is a non-executive director and chairman of the Company, and also leads the Group's continuous development. le saunda continues to expand its retail network by opening its own stores and franchised stores. The Group entered China as early as the 1990s, opening its first retail store in Shanghai, expanding the huge Chinese market and opening a new page for business. On February 29, 2012, the Group opened a new page in Hong Kong, China, Macau, and mainland China's retail network Yu 921. Currently, we have a footprint in all 27 provinces and autonomous regions in mainland China. In addition, the Group is engaged in original equipment manufacturing (OEM) business, producing high-end, high-quality footwear for many famous European brands. Our customers include world-renowned brands and department stores, covering countries and regions such as Europe, Russia and the Middle East. In addition to the OEM business, in order to expand revenue sources, the Group implemented a trial plan in mid-2009 to develop the original brand manufacturing (OEM) market. Through customer referrals and trade fairs, the Group successfully promoted products to retailers in many overseas countries, especially Russia.