The group is a well-known mobile game developer and publisher with a strong global business and international customer base. The group is headquartered in Singapore and has regional offices in the United States, China, Canada, Japan, South Korea, Thailand, Belarus, the Philippines, the United Arab Emirates, Indonesia, Brazil, Turkey, Italy and Spain, with user countries and regions from more than 200 countries. The group offers free-to-play mobile games in 24 different languages, which have garnered critical acclaim and prestigious awards. From the beginning, the Group has actively explored the global market. Its strategic direction and plans have always focused on achieving its goal of becoming a global leader in the gaming industry, and the game producer is loved by players all over the world. Over the years, we have continuously innovated to produce long-lasting products and effectively executed our strategies and plans, which have enabled us to overcome the challenges of a rapidly changing industry and a volatile market environment. As of December 31, 2019, the Group's user community consists of 740 million registered players worldwide and more than 14.6 million MAU (monthly active users). In 2019, revenue from the Asian, North American and European markets accounted for 43%, 26%, and 25% of the Group's total revenue, respectively. In March 2016, the Group released the real-time war strategy game “Lords Mobile”. It combines a unique game design, compelling real-time gameplay, beautiful graphics, and frequent updates, all of which have played an important role in the game worldwide. As of December 31, 2019, “Lord Mobile” has accumulated 270 million registered users and nearly 8.2 million monthly active users worldwide. According to App Annie, among fierce competition in the global mobile game market and many emerging strategy games, “Lord Mobile” has ranked first in the world for two consecutive years since its launch in 2016, making it the highest-grossing mobile warfare strategy game. On 2019/12/31, “Lords Mobile” was among the top 5 games in 23 countries and regions on Google Play and the top 10 games in 56 countries and regions, among the top 5 games in 15 countries and regions, and among the top 10 games for iOS in 25 countries and regions. House of Lords Mobile has won many awards. After winning the extraordinary “2017 Android Game Excellence” award from Google Play, “Lords Mobile” was nominated as “2018 User Choice Game”. Lords Mobile has won awards at the China Game Industry Annual Conference for the fourth year in a row, and was selected as the “Top 10 Most Popular Mobile Games” in 2019. It also received awards from media such as Xiaomi's mobile app platform and Beluga Global. It was nominated as “2018 User's Choice Game”. Lords Mobile has won awards at the China Game Industry Annual Conference for the fourth year in a row, and was selected as the “Top 10 Most Popular Mobile Games” in 2019. It also received awards from media such as Xiaomi's mobile app platform and Beluga Global. It was nominated as “2018 User's Choice Game”. Lords Mobile has won awards at the China Game Industry Annual Conference for the fourth year in a row, and was selected as the “Top 10 Most Popular Mobile Games” in 2019. It also received awards from media such as Xiaomi's mobile app platform and Beluga Global. Castle Clash is a fast-paced tower defense game launched in 2013. Most praiseworthy is that Castle Clash was first released almost 7 years ago, and its huge and strong user base continues to maintain its popularity. The Group has successfully extended the longevity of games by regularly introducing new features, continuing to provide industry-leading customer service, and building a huge community of loyal gamers around the world. In addition to its expertise in the strategy game genre, the Group continues to invest in game development and venture boldly into new genres to diversify its product portfolio. The Group released more than 10 new games in different genres in 2019, such as sandbox, simulation, and casual games. In 2020, with the launch of multiplayer online battle arenas (MOBAs) and shooters, the group will launch more new games in different genres to further enrich its product portfolio. To expand its leadership position, IGG has been working tirelessly to invest in its R&D and operations teams and will continue to recruit talent internationally. In addition to global talent acquisition programs, the Group is also looking for strong R&D teams with innovative, high-quality products around the world to explore investment opportunities and further drive long-term growth. IGG will adhere to the enterprise spirit of “innovators at work, players at the core” and will relentlessly pursue a strategy of quality, innovation and excellence to create innovative and classic games.
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