First Desheng Group (“Desheng”) is proud of its traditions, and at the same time has the courage to carry forward and keep pace with the times. Since Desheng was founded in 1977, Mr. Huang Deshun has led the continuous development of the garment business, which initially had only a few employees, and successfully listed on the main board of the Hong Kong Stock Exchange Limited in 1997. Desheng initially focused on producing down jackets and multi-purpose jackets, procured and sold them in China through major retailers in Hong Kong and Macau, China. As the customer base continued to grow, Desheng began exporting products to the US and Europe, and then established partnerships with many high-end ready-to-wear brands in a short period of time, including POLO, H&M, DKNY, and HUGO BOSS. Since its inception, Desheng has been committed to becoming the number one outerwear supplier in Hong Kong, China. Today, Desheng is committed to continuing the past, providing direct one-stop garment production services to the global market, from design to branding, production to promotion, through the concept of “private brand production”. As an industry leader, Desheng will continue to lead the industry with its experience in the industry, close relationships with customers, and commitment to the best quality. In addition to the ready-to-wear export business, Desheng also has extensive experience in the sportswear distribution business for brands in mainland China. Desheng was appointed as the exclusive concessionaire of the “DIADORA” brand in mainland China, Hong Kong, and Macau in January 2005. Through the results of Desheng's effective marketing and promotion efforts, the “DIADORA” brand is becoming increasingly popular in China and is very popular with consumers. In just three years, Desheng has set up more than 300 “DIADORA” specialty stores in major provinces and cities in China. In line with Desheng's development strategy, Desheng sold its franchise business at a premium in April 2008.