AppAsia Bhd is an investment holding company. Through its subsidiaries, the company operates in the segments of Financial Services Business, E-Commerce Business, Digital solutions Business, and Investment Holding and Other Businesses. Investment holding includes management services, E-Commerce Business segment engages in the research, development, and operation of the e-commerce websites and mobile applications. Digital solutions business provides e-media technologies. Geographically, the group operates in Malaysia and United States, of which key revenue is derived from Malaysia.