Midland Property follows the Group's belief of “customer first, service first, proactive, innovative, concerted efforts, and then breaking through the peak” to provide customers with “fast, accurate, sincere, dedicated” services. The Group has accumulated more than 30 years of experience and accurately grasped market trends. As early as 2003, when SARS ended, it had already captured market trends. At a time when people still doubted that the property market was still bottoming out, it had already made expansion plans, so that the Group won the market in the first half of 2004 and achieved many record breakers. The United States is forward-looking, all due to thorough data and unique professional analysis. On the other hand, the United States is actively improving its position in the industry, holding recruitment lectures at various colleges and universities, and providing free training to peers in an effort to enhance the social image of property agents.