The company, formerly known as Huidu, Hangzhou, was founded on July 28, 2000. The company's cosmetics are mainly makeup, supplemented by skincare products, including the two major brands “MGPIN” and “Love for a Lifetime”. Based on Mr. Mao Geping's makeup art heritage and aesthetic philosophy, since 2000, the company has successively set up training institutions in nine locations in Beijing, Shanghai, Hangzhou, Chengdu, Chongqing, Wuhan, Zhengzhou, Shenzhen, and Qingdao to carry out makeup skills training services to provide students with professional training in makeup styling, image design, and film and television styling. The company is mainly engaged in R&D, production, sales and makeup skills training business for the two major brands of cosmetics and skin care products, MGPIN and Ziai Lifetime.
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