About NOVA GROUP Company

Nofa Group (stock code: 1360HK) is a diversified investment holding group that mainly focuses on cultural and entertainment services and exhibition services and provides services to entertainment-related businesses. Nofa Group is mainly engaged in culture, entertainment and exhibitions. The industry covers the fields of entertainment brand building and management, consulting, marketing, audiovisual and dance equipment system integration and solutions, financing, factoring, financial services, commercial space design, reality set-up, etc., as well as specialized services for entertainment industries such as bars, KTV, etc., as well as exhibitions and exhibitions. As of December 31, 2018, Novartis Group achieved sales revenue of HK$282 million, an increase of 284.1% over the previous year, and achieved gross profit of HK$186.9 million, an increase of 291.14% over the previous year. The culture and entertainment business showed a strong growth momentum. Since its establishment, Nofa Group has adhered to the concept of “joint efforts, win-win, collaborative development”, steady expansion and precise layout. In 2017, Aiming at the broad domestic market in the field of culture and entertainment, Nova Group made a decisive move from the formation and commercialization of entertainment brand IP to build a comprehensive service platform for culture and entertainment and provide related services. Currently, it owns four major entertainment brands, Dr. Oscar, PHEBE, MT, and U.CLUB, and has more than 50 authorized brand stores nationwide, forming a “systematic and differentiated” brand building and IP commercialization operation system. At the same time, Nofa Group increased resource integration and collaboration. In March 2018, it acquired Nodi Alliance, a well-known comprehensive service platform for the pan-entertainment industry in China, and completed the transformation from a single brand service to a comprehensive service platform. The industrial layout of the dual main business of culture, entertainment and exhibitions was formally formed. Focusing on the three levels of new store expansion, upgrading of old stores, and product superposition in physical entertainment stores such as bars and KTVs, the Nofa Group explores the operating core and industrial development of physical stores, focusing on R&D and construction involving system integration of audiovisual equipment such as lighting, audio, video, etc., operating product support, commercial space design, online operation services, and online and offline interaction, and built a database of “audiovisual equipment system integration and equipment selection configuration plans” with independent intellectual property rights. In addition to the field of culture and entertainment, Novartis Group is actively expanding into mainland China with its rich experience in international exhibition business in Hong Kong. In September 2018, Shanghai Mega was formally established, and the exhibition brand “MegaHui Exhibition” was founded. In November of the same year, during the first China Import Expo, it hosted a Japanese technology and culture exhibition held at the Shanghai Hongqiao Import Exhibition and Trading Center; in December, it acquired Mega Joint Trade and officially entered the consumer exhibition market. In the future, Nofa Group will dig deeper into the platform advantages of the Nauder Alliance and the channel value of more than 1,000 alliances; expand horizontally, consolidate and expand “platform” members and increase incremental growth; expand vertically to meet the core needs of members in physical entertainment stores and enhance member stickiness; integrate and coordinate the market layout of international scarce music resources such as the top 100 international DJs; strengthen the integration and coordination of international scarce wine resources for international brands; gather international commercial space designer resources to build a professional platform to help designers create innovative commercial experiential commercial spaces; in Sakai Build a highly market-competitive CPU matrix to improve the energy efficiency of physical store operations on the basis of business. Furthermore, with the goal of building an industrial Internet, Nofa Group will make every effort to promote the layout and construction of online operating systems such as SAAS management software, and will host exhibitions and exhibitions aimed at the cultural and entertainment industry, strengthen industry collaboration, and fully stimulate productivity driven by the dual core of “Culture, Entertainment and Exhibition”. With the goal of becoming a leading “integrated service platform for culture and entertainment”, the Novartis Group will continue to promote the restructuring and integration of the industrial value chain, promote the international development of the industry, and make every effort to create a new entertainment industry ecosystem for co-creation, win-win and sharing.