China Frontier Technology Group (former name: Zhimei Sports Group) (01661.HK) is a comprehensive sports industry group that has already been listed. Using its practical experience and advantages in the road running industry, it has formed an operating model for the entire industry chain of event operation, sports marketing, event broadcasting, and stadium operation under the guidance of the “Sports+” strategy, and has initially completed the industrial upgrade from event operation to healthy consumption, providing reliable sports products and services for Chinese sports enthusiasts. As an important force in the development of China's sports industry, China Frontier Technology Group (formerly known as Zhimei Sports Group) entered the Chinese road running market in 2011. As of 2018, Wisdom Sports has successfully operated more than 200 large-scale city marathons. In 2017, CCTV, the China Athletics Association, and Zhimei Sports jointly launched the “Running in China” marathon series. “Running in China” brings together influential city marathons, with cultural promotion as its mission, developing sports and enhancing people's physical fitness, integrating the national strategy of national fitness with the spirit of patriotism. It has become a positive energy representative that highlights national self-confidence and national self-reliance, and shows the world the charm of Chinese sports culture! Wisdom Sports is also the initiator and operator of the “Belt and Road” marathon series IP, and several international events have joined the series. At the same time, Wisdom Sports and the National Development and Reform Commission jointly own the “Smart Marathon” IP. This event has already been carried out in many places in line with China's smart city construction. Zhimei Sports Group will adhere to the path of sports industrialization, use its advantages to continuously obtain IP resources for event operations, and create diversified offline sports consumption scenarios. Zhimei Sports Group will continue to improve the three major business models of event operation, venue operation, and training services, derive business models, enrich sports service content, integrate the industrial chain, achieve platformization, and make every effort to build a “new sports consumption ecosystem”, take “smart body, mind, and physical beauty” as its mission, and contribute corporate wisdom and corporate responsibility to the development of national fitness in the country.
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