China Putian Food Holdings Co., Ltd. is a leading integrated pork product supplier in Fujian, China. It operates in a vertically integrated business model, integrating pig breeding, slaughter and pork product sales. The Group's main pork products include white striped pork, sliced pork pieces, and pork offal. Headquartered in Putian City, Fujian, the Group owns the only approved “two-star slaughterhouse” in Putian City, and is the only star slaughterhouse approved and designated by the Putian Municipal Government among the four urban districts (Chengxiang District, Licheng District, Xiuyu District and Meizhou Bay North Bank Economic Development Zone) within the five cities and one county of Putian City. In 2011, the group accounted for about 21.9% of the number of pigs released in Putian City, Fujian Province. The Group's pig farm adopts a high-tech environmental protection management system, starting from the source, using a garden-style ecological pig breeding base, specially prepared feed, and a six-layer filtration system for pig drinking water to ensure the quality and safety of pork; recycling pig waste into organic fertilizer to turn waste into treasure; at the same time, the Group's slaughterhouse uses a sewage treatment system that meets the national “first-level discharge standards” to reduce pollution. The Group's own “Putian” brand has won many awards. It has the “pollution-free agricultural product” title granted by the Agricultural Product Quality and Safety Center of the Ministry of Agriculture and the “Fujian Non-polluting Agricultural Product Origin Certification” by the Fujian Provincial Department of Agriculture. It is also recognized as a “Fujian Famous Brand Product” by the Fujian Famous Trademark Accreditation Committee. The “Putian” brand is well recognized by consumers. The Group's sales points effectively cover the consumer market, penetrating downtown Putian through retail channels such as direct-run stores, supermarket counters, and group buying customers, and have expanded to surrounding cities such as Fuzhou, Quanzhou, and Zhangzhou; at the same time, it also covers all townships through wholesale to independent local pork intermediaries and food factories. This vertically integrated business model reduces the Group's dependence on the supply of finished pigs (180 days old), and enhances our flexibility and profitability in selling products according to market conditions; self-raising and self-marketing ensures pollution-free, healthy, and the highest product quality.
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