Ningbo Shanshan Clothing Brand Management Co., Ltd. (“Shanshan Clothing Brand”), the predecessor of Shanshan Brand Operation Co., Ltd. (the “Company”), was established as a limited company in the People's Republic of China (“China”) on August 23, 2011. On May 18, 2016, Shanshan Clothing Brand was restructured as a limited company and renamed Shanshan Brand Operation Co., Ltd. The address of its registered office and headquarters is 238 Yunlin Middle Road, Wangchun Industrial Park, Ningbo, Zhejiang, China. The Company's overseas listed foreign shares (“H shares”) have been listed (“listed”) on the Hong Kong Stock Exchange Limited (“Stock Exchange”) since June 27, 2018. The company's business mainly involves designing, promoting and selling men's business formal wear and business casual wear in China under the FIRS and SHANSHAN brands. Each brand has different product characteristics and brand positioning to cater to the preferences of male consumers of specific age groups and income groups, and provide them with high-quality menswear products.
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