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Mulsanne Group Renews Lease With Ningbo Songhe
MULSANNE GROUP: Interim Report 2024
The stock price of Moshang Group (01817.HK) is fluctuating, and behind the liquidity crisis 'effect' is a value bargain.
Recently, the stock price of MuShang Group, the parent company of GXG, has fluctuated significantly, with a single-day drop of over 30% on September 2nd, drawing the attention of the author. Despite the large decline, the details behind it are worth a thorough analysis.
Mushang Group (01817.HK) has seen the effectiveness of its transformation, with GXG revenue growth outperforming the large cap market, and gross margin increasing to 53%.
Looking back at the first half of the year, there are obvious signs of weak consumer demand, and the overall growth of the clothing industry is lackluster, with only a 1.3% year-on-year increase in the textile and clothing sector. The pressure faced by clothing companies is also evident. According to Wanshan Consumer, as of early August, the proportion of listed companies in the textile and clothing sector that are expected to be in deficit has increased significantly, from 7% for the same period last year to 22%. Of course, from a different perspective, this also reflects the upgrading of the reshuffling in the clothing industry, with tail-end enterprises being accelerated out, and top clothing companies collectively seeking change and actively transforming, which may present some opportunities for counter-cyclical strengthening that are more certain in comparison.
Mulsanne Group's Profit Drops in H1 on Flat Revenue
mulsanne group (01817.HK) saw double growth in revenue and gross profit in the first half of the year, with the sales revenue of the main brand GXG increasing by 6.2% year-on-year
On August 23, mulsanne group (01817.HK) announced its interim performance. In the first half of 2024, the group's total income was RMB 1.088 billion, a year-on-year growth of 0.3%; gross profit was RMB 0.583 billion, a year-on-year growth of 1.0%, and the gross margin slightly increased to 53.6%. Due to (i) the successful implementation of the group's brand promotion initiatives, (ii) enhanced product research and development to provide consumers with a better product experience, and (iii) the increase in sales revenue of the group's main brand GXG by RMB 56.8 million or 6.2%, the group achieved