Carbine Apparel Co., Ltd. (“Cabin” or the “Company”), along with its subsidiary subsidiaries (collectively, the “Group”) is a leading fashion menswear company in China, focusing on the design, brand promotion and management, marketing and sales of fashion, footwear and accessories, and product development. According to the China Fashion Designers Association, Carbine is also a leading designer brand in China based on factors including retail revenue, number of retail stores, and brand awareness. The Group has four fashion menswear brands: Cabin Casual, Cabin Urban, Cabin Trend and 2 a.m. The company has strong product design and R&D capabilities. The design team is led by the company's founder, chairman and chief designer Mr. Yang Ziming (also known as Mr. Carbine), and assists the company in establishing a unique brand culture that implements the entire product line and business operations. Mr. Carbine won the “14th China Fashion Design Golden Top Award” in 2010, which was recognized as the highest honor for Chinese fashion design in the industry, and was recognized as an “Outstanding Young Asian Fashion Designer” by the Asian Fashion Federation in 2010. Under Mr. Carbine's leadership, since 2002, the company has participated in the China International Fashion Week press conference for 10 consecutive years, and won the 2011 “China International Fashion Week Menswear Design of the Year” award and the “2012 China International Fashion Week Fashion Brand Award”. In 2011, the company introduced a leading ERP system designed by SAP, an internationally renowned enterprise application software provider, to enable the company to manage and operate business more effectively, more reliably and effectively make sales forecasts and provide procurement guidance to distributors, manage the inventory level of the distribution network, and provide timely management and operation guidance to distributors. Through this ERP system, it not only helps the company manage real-time information related to procurement, supply chain and distribution, and track every product from delivery, storage to final sale. At the same time, it also helps manage the company's design, R&D, product procurement and marketing planning, warehousing, logistics, sales to distributors, marketing, retail sales management, inventory, finance and human resources. The ERP system now covers 100% of the company's branded retail stores.
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