About LAOPU GOLD Company

Laopu Gold is a brand owned by Laopu Gold Co., Ltd. We are “the first brand in China to promote the concept of “ancient gold”, certified by the China Gold Association, and is the number one brand specializing in ancient handmade gold ware in China. Old-fashioned gold has both Chinese intangible heritage cultural values and significant product differences, and inherits classical Chinese culture and intangible heritage craftsmanship. Old-fashioned Gold is committed to launching products that combine culture and fashion attributes and can display high quality, covering everyday accessories, daily necessities, and ornaments. We believe that significant differences in brand positioning, product themes and tone, and channel layout have shaped our success. After years of focus and hard work, old gold stores have promoted the important development and progress of China's gold and jewelry industry. According to expert interviews and public data research conducted by Frost & Sullivan, we are the first brand in China to promote the “ancient gold” concept, the first brand to launch a “pure gold inlaid diamond” product, and the first brand to launch a “gold burnt blue” product. We continue to launch high-quality products, making “Old Shop Gold” a brand widely recognized and highly regarded by high-net-worth individuals among consumers. Inheriting classic Chinese culture and intangible heritage gold making technology, Laosepo Gold is committed to becoming a world-renowned gold and jewelry brand, focusing on creating classic gold products with more brand cultural connotations and product value. Inspired by classic elements of Chinese culture, we have developed products that are classic and elegant, and have both traditional classical Chinese style and modern aesthetics. Adhering to the core values of “classic,” “ultimate,” and “passed down from generation to generation,” we use traditional handmade techniques to make products. In the future, we will adhere to the strategy of brand innovation, product internationalization, and market globalization, effectively seize the growth opportunities of the Chinese and global gold and jewelry industry, and further expand our market share and brand influence.