About STARPLUS LEGEND Company

Superstar Legends Group (hereinafter referred to as “Superstar Legends”) was co-founded by Chairman Ma Xinting, celebrity Jay Chou's agent, and Jay Chou's mother Ye Huimei. Business operations include IP creation and operation, new retail product development and sales, marketing and promotion, and distribution network construction and maintenance. Superstar Legends's unique star IP portfolio and celebrity IP-oriented variety shows and events empower product brands, distribution networks, and consumer procurement. As a result, Superstar Legend has become a rapidly growing new retail operator in China. New retail products include low-carbon health management brands Magic Dorm and Magic Connect, women's health management brands Dr. Ying Yang, and maintenance and care line brands, Dr. Yuji, and Miss Cha. The IP creation and operation business includes IP creation, media content creation and event planning. In terms of IP creation, he co-created Jay Chou's two-dimensional avatar “Classmate Zhou” with Jay Chou's artist agency, “Classmate Zhou”; in terms of media content creation, it provides organization, planning and other services for program production to create IP programs or variety shows related to stars with diverse star groups. For example, Jay Chou's reality show “Travels Away”, the first season of which was broadcast on Zhejiang TV, Netflix, and Mango TV in 2020, and created Yu Chengqing's pop talk show “Enjoy the Past” and Liu Yuhong's variety show; in terms of event planning, he acted as a planning service provider for the 2019 Zhanjiang Superstar Concert and a planning service provider and investor for the 2020 Ningbo Superstar Action Super Night. Superstar Legends is committed to continuously attracting traffic through proprietary IP creation and operation, and empowering the marketing and promotion of the Group's new retail products. IP operations can also generate revenue for the Group and maximize the value of the IP brand.