About XINXIANG ERA Company

We are a well-known restaurant group in Hong Kong. Our restaurants have received many awards and offer a wide range of cuisines, including Chinese, Spanish, Thai, English, Italian and Southern California cuisines from different brands and themes. Since our first restaurant, 208 Duecento Otto, opened in May 2010, we have built a strong reputation in Hong Kong and strengthened our position in the Hong Kong restaurant market through a multi-brand business model. As of the last practical date, we owned and operated 10 fully serviced restaurants. We plan to start operating the CPS Restaurant located in the revitalized Central Police Station complex by the end of 2017. We are committed to providing simple, chic, authentic cuisine, thoughtful service and a comfortable environment, so that customers can enjoy a unique dining experience. Our restaurant has received several awards and international recognition. Among the many awards, according to the “Michelin Guide - Hong Kong and Macau” for each year, our flagship restaurant, Duddell Hall, was awarded the 2014 Michelin 1 Star shortly after opening in May 2013, and was later upgraded to 2 Michelin Stars in 2015, 2016, and 2017. 22 Ships was awarded the “Michelin Bib Gourmand” food award by the “2014 Michelin Guide - Hong Kong and Macau”, and was selected by CNN as one of the best “no reservation” restaurants in Hong Kong in 2013. Aberdeen Street Social was selected as a recommended restaurant by the 2017 Michelin Guide - Hong Kong and Macau. For details of our awards and recognitions, please refer to the “Awards and Recognitions” section of this document. We mainly generate revenue through catering and event hosting services. For the year ended 31 December 2015 and 2016, earnings were approximately HK$206.5 million and HK$232.4 million respectively, and net losses during the year were approximately HK$4.6 million and HK$9.5 million respectively. As a minority shareholder, we also invest in and provide restaurant consultancy services to other catering related companies in Hong Kong, namely Maggie & Rose in Repulse Bay and Potato Head in Sai Ying Pun. First established in London, Maggie & Rose is a well-known private family club with restaurant facilities, while Potato Head, an entertainment and lifestyle brand, operates in Singapore, Bali, and Jakarta as a mixed-use entertainment venue, including bars and restaurants. For more information on our relationship with Maggie & Rose, please refer to the section “Investing in Minority Shares in Other Establishments and Providing Supporting Restaurant Consultancy Services” section of this section.