About XINXIANG ERA Company

We are a well-known restaurant group in Hong Kong. Our restaurants have won many awards and offer a wide range of cuisines, including Chinese, Spanish, Thai, British, Italian and Southern California cuisines of various brands and themes. Since our first restaurant, 208 Duecento Otto, opened in May 2010, we have established a strong reputation in Hong Kong and strengthened our position in the Hong Kong restaurant market through a multi-brand business model. At the last practical date, we owned and operated 10 full-service restaurants. We plan to start operating the CPS restaurant in the Revitalized Central Police Station complex by the end of 2017. We are committed to providing simple and unique cuisine, thoughtful service and a comfortable environment so that customers can enjoy a unique dining experience. Our restaurant has received numerous awards and international accolades. Among the many awards, our flagship restaurant, Duddell Hall, was awarded the 2014 Michelin Star Award soon after opening in May 2013, according to the “Michelin Guide to Hong Kong and Macau” from various years, and then rose to two Michelin stars in 2015, 2016 and 2017. 22 Ships won the “Michelin Bib Gourmand” Food Award from the “2014 Michelin Guide - Hong Kong and Macau” and was selected by CNN as one of the best “no reservations” restaurants in Hong Kong in 2013. Aberdeen Street Social was selected as a recommended restaurant by the “2017 Michelin Guide - Hong Kong and Macau”. For details of our awards and recognitions, please refer to the “Awards and Recognitions” section of this document. We mainly generate revenue through catering and event hosting services. For the years ended 31 December 2015 and 2016, revenue was approximately HK$206.5 million and HK$232.4 million respectively, and net losses during the year were approximately HK$4.6 million and HK$9.5 million respectively. We also invest and provide restaurant advisory services to other catering related companies in Hong Kong as minority shareholders, namely Maggie & Rose in Repulse Bay and Potato Head in Sai Ying Pun. Maggie & Rose was first established in London as a well-known family private club with restaurant facilities, while Potato Head, an entertainment and leisure lifestyle brand, operates in Singapore, Bali and Jakarta as a mixed-use entertainment venue, including bars and restaurants. For more information on our relationship with Maggie & Rose, please refer to the section “Investing in Minority Shares in Other Venues and Providing Supporting Restaurant Advisory Services” section.