Since its establishment in 1997, the Bank has always kept in mind the original intention and mission of serving the real economy, adhering to the market positioning of “serving the local economy, serving small and micro enterprises, and serving urban and rural residents”, adhering to the service concept of “sharing the heart and growing happily”, insisted on innovating in reform, surpassing in development, and embarked on a unique development path. It currently has 126 branches in Jinan, Tianjin, and Qingdao, and is the first local legal bank in Shandong Province to achieve “full coverage of the entire province” of branch offices. In 2016, it was the first financial institution in Shandong Province to establish a financial leasing company, and comprehensive management has taken substantial steps. It was successfully listed on the main board of the Hong Kong Stock Exchange on October 12, 2020. The “Equator Principles” were officially adopted in 2021, becoming the first “Equator Bank” in Shandong Province. The Bank has won high praise and wide praise from all sectors of society for its excellent service and good performance. It has won the “National Top 10 Urban Commercial Banks”, “Most Competitive Small and Medium Banks”, “National Top 10 Mobile Banking Innovation Award”, “National Top 10 Mobile Banking Innovation Award”, “National Enterprise Party Building Brand Innovation Achievement” Grand Prize, “National Brand Strong Enterprise Excellent Case”, “China Financial Industry Corporate Culture Construction Demonstration Unit”, “Shandong Social Responsibility Enterprise”, Shandong Banking Industry “AESG” Unit”,” The brand's reputation and social influence have improved markedly with awards such as “the first batch of A-level tax and financial units in Shandong Province”.
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