About WL DELICIOUS Company

Weilong Delicious Global Holdings Limited (the “Company”) and its subsidiaries (the “Group” or “we”) are a leading spicy snack food enterprise integrating R&D, production and sales in China. The Group pioneered the Chinese seasoned noodle products (commonly known as “spicy strips”) industry based on traditional cuisine, pioneered the first spicy strip in 2001, and led the establishment of spicy strip industry standards. With its outstanding ability to expand categories, the Group has successfully expanded into categories such as vegetable products, soy products and other products, and has launched major products including konjac, kelp, and 78o braised eggs. This year, the Group also launched new products such as the spicy spicy strip “Overbearing Panda”, the konjac belly “Little Witch”, and the spicy chips “Crispy Fire”, which are loved by consumers. Adhering to the product development concept of “maximizing the value of the origin of food with an industrial mindset”, the Group continues to upgrade existing products and launch new products, focusing on quality, and has established an industry-leading production system and strict quality assurance system. We are a snack food brand loved by young Chinese consumers. The Group has deep insight into the needs of young consumers, continuously uses novel and fun interactive gameplay to enhance brand value, and keep up with current hot topic trends to give the brand new vitality. This year, we have successively won more than 30 honors, including “2023 Dynamic Brands Loved by College Students” at the 30th China International Advertising Festival and “TopBrand 2023 Top 500 Chinese Brands” by the China Brand Festival. The Group has an omni-channel sales and distribution network that effectively reaches young consumers. Following the evolution of consumer purchasing behavior, we have rapidly expanded into channels such as supermarkets, convenience stores, traditional e-commerce and emerging snack stores, content e-commerce, and social e-commerce covering a wide range of young consumers. Adhering to the major mission of “making everyone in the world fall in love with Chinese flavor”, we continue to strive for the beautiful vision of “making traditional Chinese food entertaining, casual, convenient, user-friendly, digital intelligence, and an ecological platform for 123 years”, adhere to the core values of “customer first, employee-oriented, honest management, create change”, and continue to provide consumers with better products and a pleasant consumer experience. The Group was listed on the main board of the Hong Kong Stock Exchange on December 15, 2022 (stock code: 9985.HK). On February 29, 2024, the Japan Group was honored to be included as a constituent stock of the China Index of the MSCI Global Small Cap Index and the MSCI China Small Cap Index.