Berjaya Food Bhd is an investment holding company. It focuses on the development and operation of restaurant and cafe chains and retail outlets. The company is engaged in the operation of brands like the Starbucks coffee chain of cafes and retail outlets, development and operation of the Kenny Rogers Roasters chain of restaurants featuring rotisserie-roasted chicken as a core product, Jollibean in Singapore, Paris Baguette in Malaysia and others. Geographically, the company generates a majority of its revenue from Malaysia.