Well Chip Group Bhd is engaged in provision of pawnbroking services where it offer pledges-backed pawn loans with a short repayment period to pawnbroking customers. Pawn loans are commonly defined as micro-loans provided against pledges such as gold, gold jewellery and luxury watches; and retail and trading of jewellery and gold. The company operates two reportable segments Pawnbroking services and Retail and trading of jewellery and gold. Key revenue is generated from Retail and trading of jewellery and gold which includes Retail sale of new and pre-owned jewellery and gold, also Sale of scrap gold acquired from unredeemed and bid pledges Sale of scrap gold acquired from unredeemed and bid pled.