The company is a clothing brand with universal appeal that creates high-quality clothing while guaranteeing price friendliness. It has grown into a well-known national brand with over 5,000 stores nationwide, and the number of members exceeds 0.1 billion. From the “men's wardrobe” to the “national clothing brand”, Hailan Home insists on being a domestic brand that reassures Chinese consumers and has a sense of companionship, and continues to sympathize with the people and grow together. The company is a clothing and lifestyle retail group with multiple brands. As of the end of the reporting period, the company owned brands such as menswear, womenswear, children's clothing, workwear, and lifestyle. Main product business: “Hai Lan Home”, “Hai Lan Premium”, “OVV”, “Black Whale”, “Boys and Girls”, “Ying's”, “HEAD” and other clothing brands, and Heilan Group Purchase customization business. Corporate honors: In 2018, the company won the “Most Socially Responsible Listed Company Award” and “2018 Capital Market Responsible Star of the Year”; it was also selected as “2017 Top 100 Chinese Apparel Listed Companies Market Value Ranking”, “BrandZ 2018 Top 100 Most Valuable Chinese Brands”, and “2017 Shanghai and Shenzhen Listed Company Trademark Brand Value Ranking”, and ranked first in the textile and garment industry list for 4 consecutive years. It has received many honors such as “2022 Advanced Standardization Work Unit” issued by the Standardization Technical Committee of the China Fashion Association. It has won many honors, including the JD 2023 Men's Down Gold Award and the Douyin Platform's 2023 Apparel and Menswear Comprehensive Industry Brand of the Year.
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