The company is located in Binzhou, the hinterland of the Yellow River Delta where the Shandong Peninsula Blue Economic Zone and the Bohai Rim Economic Zone meet. It was founded in 1976 and listed on the Shanghai Stock Exchange in September 2001. It is a leading backbone enterprise in China's textile printing and dyeing industry. The company has comprehensive competitive advantages, and is making every effort to promote the construction of smart Huafang, and collaboratively promotes product development, technological innovation, quality improvement, energy saving and emission reduction, market development, brand operation, and corporate culture construction. With printing and dyeing processing as its main business, the company has formed a diversified development model including spinning, clothing, finished home textiles, textile trade, brand development, “B2B” platforms, financial investment, and thermoelectricity. Company honors include “AAA Credit Enterprise”, “Provincial Contract-honoring and Trustworthy Enterprise”, and “Shandong Province Harmonious Labor Relations Enterprise”. It won three honors including the “Outstanding Leader Award” from the China Quality Evaluation Association. It successfully won honorary titles such as advanced enterprises, advanced teams, and advanced individuals in the China Textile Industry Federation's digital transformation labor competition.
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