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Express News | Zhewen Interactive Group: Its subsidiary, Pairway, is a Tencent Advertising Gold Service Provider, with effective advertising business covering four major areas such as K1 Consumer products.
Zhewen Interactive Group (600986): Innovating and practicing programmatic AI marketing, actively exploring the integration of digital culture.
The application of AI in marketing is accelerating, establishing an AI smart marketing matrix. The company is actively promoting innovative practices of AI + marketing, and has a programmatic advertising application tool called the "Paizhi" platform, where the "Paiju" feature provides AI multimodal content.
Dragon and Tiger List | Zhewen Interactive Group surged and then fell back, with one Institution net Sell of 0.114 billion yuan.
Zhewen Interactive Group (600986.SH) hit the涨停 today, ultimately closing up 3.64%, with a transaction amount of 3.268 billion yuan and a Turnover Ratio of 29.88%. The龙虎榜 data shows that an Institution ranked first in the selling position with a net Sell of 0.114 billion yuan. The listed positions bought 0.255 billion yuan and sold 0.347 billion yuan throughout the day, with a total net Sell of 91.4972 million yuan.
The value space may be ten times that of Jian Ying, which means the AI Industry Chain is expected to receive continuous catalysis.
① In May this year, Jianying launched the AI creation tool called Dream. Subsequently, the new models introduced by ByteDance in areas such as text-to-image and image-to-video were mostly implemented in Dream at the first opportunity. ② HTSC believes that ByteDance's new video models will be applied to areas related to content creation, and companies with core directors, creative talents, and IP resources are expected to benefit in the future.
Zhewen Interactive Group (600986.SH): Launched the performance marketing AI programmatic advertising tool - Paizhi.
On December 12, Glonghui reported that Zhewen Interactive Group (600986.SH) stated on the investor interaction platform that the company has launched an effect marketing AI programmatic advertising tool - Pai Zhi, which can accurately identify user needs, thereby enhancing conversion and bringing value to clients. In addition, a series of AI applications have been developed, such as the brand marketing content production tool - the Curiosity Fly Smart Application Collection, and the text generation product "HOT TOPIC", which has generated over 6,800 articles to date. The AI video product "Video Qian Chuang" has also produced over 1,800 videos. The next step for Zhewen Interactive Group will be to continue to propose.
Zhewen Interactive Group (600986.SH): The "HOT TOPIC" product has been widely applied in the marketing services of multiple clients of the company.
On December 12, Gelonghui reported that Zhewen Interactive Group (600986.SH) stated on the investor interaction platform that the "HOT TOPIC" product is currently widely used in the marketing services of multiple clients. In the communication campaign for the launch of the new Hyundai Tucson L in Peking, "HOT TOPIC" quickly generated over 800 articles, helping the topic of "New Hyundai Tucson L Launch" rank highly on leading media platforms such as Dongchedi, Autohome, and Yiche. The latest data shows that the 100 articles published on the Toutiao platform have a cumulative reading volume exceeding 0.86 million+, with the topic #全新途胜.
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