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Express News | Dongbei Securities: Give an initial rating of shareholding for Kuaijishan Shaoxing Rice Wine Co., Ltd.
Kuaijishan shaoxing rice wine: Strengthen promotion leads to a significant increase in sales expenses, with revenue from high-end huangjiu increasing by over 60% | Directly hitting the earnings conference
① General manager Yang Gang stated that from January to September, the revenue growth of the high-end brand Lanting series compared to the same period last year was about 60% to 80%; ② The huangjiu(chinese liquor) cold drink activity focuses on guiding consumer habits, with evident lag effects in the results of the activity; ③ Products such as sparkling huangjiu(chinese liquor) and sparkling rice wine have shown significant growth compared to last year.
Kuaijishan Shaoxing Rice Wine (601579): Innovation and change accelerate the high-end transformation of huangjiu.
Report Summary: The company implements the kuaijishan shaoxing rice wine and Lanting dual brand dual business division running global strategy, demonstrating performance resilience against the backdrop of industry contraction, and the turning point for operational improvement is becoming apparent. As one of the two leading enterprises in the huangjiu(chinese liquor) industry, the company is facing an overall decline in the industry.
Kuaijishan Shaoxing Rice Wine (601579): Continuously improving high-end and youthfulness, increasing investment in expenses.
Event: The company released the third quarter report for 2024, achieving revenue of 1.06 billion yuan in the first three quarters, a year-on-year increase of 13.5%; achieving a net income attributable to the mother of 0.11 billion yuan, a year-on-year increase of 8.9%. Among them, Q3 24 realized revenue
Huijishan: Report of Huijishan Shaoxing Liquor Co., Ltd. for the third quarter of 2024
Huijishan Shaoxing Liquor Co., Ltd. Report for the Third Quarter of 2024
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