The company was founded in 2002 in Shanghai, China, and is a multi-brand fashion group. Since its establishment, the company has established four famous clothing brands, “DAZZLE,” “DIAMONDDAZLE,” “D'zzit,” and “RAZZLE,” focusing on the middle and high-end brand positioning, forming a deep interpretation of the fashion field. The company is committed to providing high-quality products to people who love fashion and pursue quality to help people enhance their sense of self-worth. The company's main products are the four famous clothing brands “DAZZLE”, “DIAMONDDAZLE”, “D'zzit” and “RAZZLE”. Corporate honors: The company's “DAZZLE” brand won the “Potential Award” honor in the “Jack 9th China Fashion Brand Annual Awards” by the China Fashion Association in 2013, and won the “Best Style Women's Clothing Brand” award at the “2015 China Fashion Awards” issued by the China Fashion Association in 2015. In 2017, the company won the honorary title of “2017 Shanghai Top 100 Private Enterprises”, won the “2019 New Retail Most Growing Listed Company” award, and in 2020, the company was awarded the “Jinniu Most Investment Value Award” and “The Most Growing Listed Company in the Big Consumer Industry”.
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