The company is a diversified and comprehensive cultural group formed in 2006 under the “Reader” magazine brand name on the basis of the former Gansu People's Publishing House (established in 1951). In December 2009, Reader Publishing Group Co., Ltd. was the main sponsor, and four large state-owned enterprises, China Chemical Group Corporation, Times Publishing & Media Co., Ltd., Gansu State-owned Assets Investment Group Corporation, and Jiuquan Steel (Group) Co., Ltd. jointly initiated the establishment of Reader Publishing Media Co., Ltd. On December 10, 2015, the company was successfully listed on the Shanghai Stock Exchange. The company's successful listing achieved a breakthrough of zero cultural enterprises listed in Gansu Province. The company's main business covers the publishing, distribution, reading services of paper publications such as journals, books, textbooks, teaching aids, etc., as well as fields such as electronic publications, online education, cultural creativity, etc., forming a development pattern with an outstanding main business and diversified industries. The main products are periodicals, books, textbooks, teaching aids, etc. The company is the largest publishing agency for primary and secondary school textbooks in Gansu Province, and ranks first in the textbook market in Gansu Province. From 2015 to 2017, the company was nominated for the “National Top 30 Cultural Enterprises” for three consecutive years. The “Reader” brand has been rated as “China's 500 Most Valuable Brands” and others by the World Brand Laboratory for 19 consecutive years.
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