According to reports, Arm (ARM.US) plans to raise prices and is considering developing its own chips.

According to a report from Reuters, chip designer Arm (ARM.US) plans to set a long-term strategy to increase prices by as much as 300% and has discussed designing its own chips to compete with its largest customers. According to documents, Arm's plan was initially referred to as the "Picasso" project, which can be traced back to at least 2019, aiming to increase annual revenue from smart phones by about 1 billion dollars within approximately ten years. Arm aims to achieve this goal by raising the patent fees per chip paid by customers using its latest computational architecture, Armv9, for chip design off-the-shelf components.

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