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Wanmei Mobile acquired the AR virtual fitting technology company Wannaby from Farfetch.
On December 24, Glonghui reported that the virtual beauty technology company Playful Mobile announced an agreement with the luxury goods e-commerce platform Farfetch to acquire the augmented reality (AR) virtual fitting technology company Wannaby, expecting the trade to be completed in the coming months. Wannaby currently provides services for over 30 top luxury brands, and Farfetch will continue to use Wannaby's solutions to enhance the online shopping experience for users. Zhang Huazhen, the founder and CEO of Playful Mobile, stated that the acquisition is expected to help expand the product offerings of Playful Mobile into the luxury goods sector.
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