Google's antitrust investigation adds new evidence! Former Facebook advertising executive reveals a 'secret agreement'.
① In the anti-monopoly trial of the Department of Justice against Google in the United States, a former advertising executive of Facebook testified. ② This executive stated directly that due to Google's monopoly status and its advantages in advertising tools, Facebook is unable to engage in effective competition with it. ③ This executive also revealed a secret agreement reached between Facebook and Google in 2018 in the field of advertising.
Google lost the lawsuit! The court supports the European Commission's €2.42 billion antitrust fine.
①On Tuesday (September 10), the European Court of Justice upheld the European Commission's earlier antitrust ruling against Google; ②In 2017, the European Commission ruled that Google's shopping comparison service violated antitrust laws, imposing a hefty fine of 2.42 billion euros on Google; ③Google had appealed this ruling but was rejected by the European General Court in 2021.
Google's second antitrust case is being heard, accused by the US Department of Justice of monopolizing as much as 91% of the advertising technology market.
Google argues that the lawsuit filed by the United States Department of Justice focuses too narrowly on website advertisements and exaggerates Google's market share, which does not take into account competitors like Amazon, Meta, Microsoft, and TikTok. Google's lawyers warn that if Google is ordered to be broken up, it will only benefit other technology giants.
"September gloom" for US technology stocks: In addition to Nvidia, there is also Google's "antitrust" lawsuit.
According to Daiwa, in the face of Google's monopoly in internet search and advertising, the US Department of Justice is mainly focused on addressing 3 issues: intensity of competition, data scale advantage, and anti-competitive pricing. Based on this, the Department of Justice may require users to make screen selections, limit Google's payment ability in distribution agreements, and so on.
Google's "splitting fate" faces a crucial juncture: appearing in court next week, the US Department of Justice targets its digital advertising business.
According to media reports on Wednesday, it is expected that Google will appear in the US Department of Justice for interrogation next week.
Google has once again found itself in trouble, this time crossing the professional bottom line of internet-related critics.
① The insider information of the 'internet plus-related evaluation' that has been in an ambiguous state has been brought to the fore by Google and the cooperative PR company; ② This has also caused widespread shock in the industry; ③ Google responded that the evaluation agreement had inappropriate wording and has now been withdrawn.