USA holiday season e-commerce sales soared to a record-breaking $241.4 billion, with discounts, promotions, and AI shopping assistants being the main drivers.

According to Adobe, during the 2024 holiday shopping season, total e-commerce sales in the USA increased by 8.7% year-on-year to reach 241.4 billion USD, setting a new historical high. More than half of the total spending was concentrated on electronics, outfits, and Housewares, while groceries and Cosmetic became the fastest-growing categories. AI shopping assistants and significant discounts were the key factors driving holiday shoppers' Consumer behavior.

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