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MINISO Opens New Paris Flagship on Champs-Elysées, Breaking Sales Record and Marking Major Step in Global Expansion Strategy
Miniso's (09896.HK) flagship store on Champs-Élysées in France has opened for business with a first day performance of 577,000 RMB.
According to internal media reports, Miniso (09896.HK) flagship store recently entered the Champs Elysees in Paris, France. It is reported that the store achieved a turnover of 576,800 yuan on the first day of opening, once again refreshing its overseas single-day performance record. The store has more than 3,000 minimum inventory units (SKUs), with IP products accounting for more than 80%, and set up multiple IP product zones such as Sanrio, Disney, BT21, Barbie and Snoopy, continuing the expression of "super IP" + "super store" space innovation. Ye Guofu, chairman and CEO of the group, said that this Miniso in Champs Elysees, Paris
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