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Several offline authorized stores of Microsoft China are closing, and the company responded by saying that it is integrating its domestic sales channels.
A Microsoft spokesperson stated that Microsoft continually evaluates its retail strategy to meet the changing needs of our customers and has decided to consolidate its channels in the Chinese mainland market. Industry insiders pointed out that Microsoft's closure of physical stores was due to the lackluster response of its products, such as Surface tablets, in the consumer market, prompting a global strategic adjustment.
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