Not only emphasizing low stock price competition, Douyin, Kuaishou, and Xiaohongshu are each seeking differentiated new paths | November 11 shopping festival-related observation.
① Professional analysts have pointed out that, unlike the past few years where the focus was purely on low stock price competition, both brand merchants and e-commerce platforms now pay more attention to attracting higher quality products through differentiated innovation. ② Some brand representatives have stated that there are more and more platforms and merchants, but the demand is limited; breaking free from traffic dependence depends on product quality, services, and whether the approach is user-centered.
Express News | Citic sec: The overall valuation attractiveness of the e-commerce sector is expected to improve.
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Guosen International: Policy bullishness promotes the recovery of the large cap e-commerce market.
With the recent introduction of a series of economic stimulus policies by the government, including the nationwide subsidy policy for trading in old for new, the domestic e-commerce large cap is expected to see a recovery, thereby driving the valuation repair of the e-commerce sector.