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Major rating丨Citi: Survey shows subsidies effectively drive demand for home appliances. Consumers are willing to spend more on travel.
On December 16, Gu Longhui reported that Citigroup published research indicating that a recent online Consumer survey conducted with approximately 2,500 consumers in China showed that most respondents indicated their financial situation is relatively good and expect to increase spending in the next 12 months. Among them, 63% of respondents shop several times a week, and about 49% shop between 6 to 10 times a month. The report indicates that the survey reflects an increase in spending on e-commerce platforms during this year's Singles' Day Sales, highlighting that government subsidy measures have effectively driven up demand for household appliances. At the same time, consumers also indicated they are more willing to spend more money on travel. Citigroup in selecting stocks on Chinese e-commerce platforms.
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