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The TikTok ban is approaching! Xiaohongshu has internationalized overnight; what changes will occur in the ecosystem of social applications in the USA?
Xiaohongshu may be able to gain the attention of American users through the TikTok incident, but as user enthusiasm wanes and there is no local market marketing, it is difficult for Xiaohongshu to have the same level of influence in the USA as TikTok.
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