citic sec: The resilience and increased penetration of consumer spending accelerate the growth of e-commerce in the usa. Remain bullish on leading e-commerce companies.
In Q2 2024, the total e-commerce sales in the usa reached 282.3 billion dollars (up 6.6% year-on-year), with a penetration rate of 19.6% (up 1.8 percentage points year-on-year), of which csi sws food & beverage, groceries, electronics and home appliances, and non-store retailers grew by 8.0%/ 12.7%/ 7.9%/ 7.2% year-on-year.
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