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Growth anxiety has become increasingly intense, Starbucks China is fully opening up.
The CGO has been established for the first time.
Starbucks China makes another change! The former head of Extreme Auto has joined as Chief Growth Officer.
① Yang Zhen has extensive experience in digital marketing, which may bring new perspectives and ideas to Starbucks, especially in terms of digital marketing and user experience. ② The establishment of the CGO may also be just part of a major adjustment in Starbucks' management, as the management has undergone multiple adjustments this year to adapt to the new market environment.
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December 12th (Eastern Time) - $Starbucks(SBUX.US)$ is trading ex-dividend on February 14th, 2025.Shareholders of record on February 14th, 2025 will receive 0.61 USD dividend per share on February 28
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Express News | Starbucks China responds to the establishment of the new Chief Growth Officer position: Promoting the sustainable development of the Starbucks brand in China.
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According to reports, Starbucks has appointed its first Chief Growth Officer in China, and the Chief Financial Officer is rumored to be leaving.
According to a report by LatePost, Starbucks (SBUX.US) has appointed Yang Zhen as Chief Growth Officer (CGO) in China, marking the first time Starbucks has established this position in China. The current Chief Financial Officer of Starbucks China, Karen Yih, will be leaving the company in December. Following Brian Niccol's appointment as CEO of Starbucks in August, there has been a significant restructuring within Starbucks management. The report states that Starbucks China plans to focus on digitization, store service, and the complete customer experience as current objectives, viewing Douyin as an important breakthrough point to undertake growth responsibilities. Starbucks China responded to the report.
Express News | Starbucks china's management team continues to adjust, recruiting a CGO to drive growth from a digital marketing company.
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