In order to save its business in China, Starbucks (SBUX.US) has appointed a CGO for the first time.

Starbucks has hired its first Chief Growth Officer (CGO) in China to attract young coffee drinkers back, as the American chain has struggled in its largest international market.

Zhitong Finance14:51

Starbucks Hires First China Growth Officer to Boost Sales

BNN Bloomberg13:24

There Are Reasons To Feel Uneasy About Starbucks' (NASDAQ:SBUX) Returns On Capital

Yahoo FinanceDec 15 20:00

Starbucks China makes another change! The former head of Extreme Auto has joined as Chief Growth Officer.

① Yang Zhen has extensive experience in digital marketing, which may bring new perspectives and ideas to Starbucks, especially in terms of digital marketing and user experience. ② The establishment of the CGO may also be just part of a major adjustment in Starbucks' management, as the management has undergone multiple adjustments this year to adapt to the new market environment.

cls.cnDec 13 23:16

Investors Heavily Search Starbucks Corporation (SBUX): Here Is What You Need to Know

Yahoo FinanceDec 13 22:00

ESG Weekly | The trade-in program boosts sales to over 1 trillion yuan; Chen Xiangdong establishes the Peking Gaotu Charity Fund; Starbucks China sets up CGO for the first time.

Important events in the ESG field this week include: reports show that the situation in the Arctic intensifies Global warming; Xiaomi debunks rumors of "refusing to hire employees over 35 years old"; the former CFO of McDonald's China joins Bawang Chaji.

cls.cnDec 13 20:13