Toys R Us ANZ Ltd is a brand builder and distributor of toys, sporting, and lifestyle products. The company is organised into two operating segments based on differences in products sold: Business to Consumer (B2C) and Corporate. The Business to Consumer segment is involved in sale of consumer products (toys, hobby and baby goods) to the consumers and Corporate relates to the corporate running costs of the Group. The company generates majority of its revenue from its B2C segment. Geographically the company operates in Australia.