About BONNY HLDG Company

Boney International Holdings Limited's “Bonnie International” or “Company”, together with its subsidiary “Group”, mainly produces high-end underwear, bras, homewear, sports products, functional products and thermal clothing, etc., integrating brand management, technology research and development, manufacturing, sales and service, and has formed a modern seamless fit clothing manufacturer with a complete industrial chain from weaving to ready-to-wear to specialty stores. The company is the third largest seamless underwear manufacturer in China, and has more than 200 special seamless electronic jacquard machines produced by Santoni, the world's leading seamless garment machine company. These knitting machines are the company's main production equipment for seamless products. Over the years of development, the company has always maintained excellent quality and accurate delivery dates, and has thus accumulated many experiences in technical technology, design and development, production management, and capital operation. The company's products are exported to more than 20 countries, including the United States, Germany, the Netherlands and China. After more than ten years of development, Bonnie International developed from scratch, from a single brand to a diversified multi-channel brand. In addition to the company's “Bonny” brand, since 2017, the company has selected its own stores and franchisees to launch the “U+ Bonny (Bonny Lifestyle Home)” brand professional knitwear and underwear brand to the mass market in order to expand the target customer base for the company's brand products. Since opening its first domestic brand store in 2008, the company has successfully developed the “Boni” brand into a well-known Chinese personal clothing brand and established an extensive and structured national retail network in China. The company has 146 self-operated counter stores, 6 self-operated independent stores and 37 franchise stores, covering 20 provinces, municipalities and autonomous regions of China. The company's retail network is spread across well-known department stores such as Wangfujing, Bailian, Parkson, Ginza, Taiyang, Golden Eagle, Maoye, Yintai and New World, laying a good foundation for the company's brand development and providing a broad development platform. Furthermore, with Shanghai, the capital of international fashion, as its marketing base, Bonnie International has truly transformed its marketing model from passive to active through a nationwide sales and service network and e-commerce marketing system. The independent brand “Bonnie” underwear was awarded the top ten best-selling brands for similar products in the national market in 2013 by the China Industry Enterprise Information Release Center in March 2014, and also conveys a “stylish, elegant, simple, and comfortable” brand image to the world! Through the continuous efforts of all Boney employees, the company has received numerous awards since its inception. The company was the first in the seamless industry to pass the honorary title of ISO9001-14001 quality and environmental management system certification. The Chinese dream, the Boney dream. Looking forward to the future, according to the formulated development strategy, the company will achieve rapid growth in current economies of scale, and vigorously develop franchise business in second- and third-tier cities across the country, while strengthening the construction of e-commerce brands and striving to rank among domestic first-tier brands; in terms of foreign trade exports, the company will continue to develop win-win cooperation with famous international underwear brands to maintain, consolidate and extend the advantages of customer branding.