About LIFESTYLE CHI Company

Lifford China Group Co., Ltd. (“Lifford China” or together with its subsidiaries, the “Group”) is a well-known retail venue operator in China. Under the Jiuguang brand, the Group operates two “Fashion Quality Life” department stores and a commercial complex with a construction area of 0.35 million square meters in Shanghai and Suzhou respectively. Targeting the middle and high-end consumer market in China, the Group stands out with an attractive portfolio of products and brands, as well as a top one-stop shopping experience. The Group strives to optimize its product portfolio and enhance its customer service, and organise promotional activities in rich consumer scenarios to meet the diverse needs of consumers in shopping, leisure and lifestyle. In addition to operating its retail locations, the Group has always held strategic shares in Beiren Group, a leading retail group rooted in Shijiazhuang, Hebei, China. Beiren Group's business covers department stores, supermarkets, electronics stores, gold and jewelry stores, and outlets. The operating results of the Beiren Group and even the performance that the Group should account for are very important to the Group's performance.