Zhengrong Real Estate is Zhengrong Group's independent real estate business platform Zhengrong Real Estate Holdings is the domestic holding company of Zhengrong Real Estate Group. It was established in July 2015 as the exclusive platform for Zhengrong Group's domestic real estate development business. It is a large-scale comprehensive real estate developer in China, focusing on developing residential properties and developing, operating and managing commercial and mixed-use properties. “145X” as a national layout strategy With Zhengrong Group's 19 years of development experience in the real estate industry, using “145X” as the national layout strategy, as of October 31, 2017, Zhengrong Real Estate has invested in the four major economic regions of the Yangtze River Delta, Bohai Rim, Midwest, and Haixi, and has settled in 17 Tier 1 and 2 cities including Shanghai, Nanjing, Suzhou, Hefei, Tianjin, Wuhan, Changsha, Zhengzhou, Xi'an, Fuzhou, and Nanchang. The total development area is over 20 million square meters, and the land reserve area is about 11.51 million square meters. While deepening its efforts in hot tier 1 and 2 cities, Zhengrong Real Estate is looking for opportunities to expand into surrounding satellite cities and become a cluster of hot cities. Based on the position of “Master of Improvement” Based on the “Master of Improvement” brand positioning, Zhengrong focuses on the needs of high-end and improved customers, is committed to developing high-quality residential properties, and has gradually formed four major product lines: Collection, Master, Precision Engineering, and Premium Family, as well as classic product brands such as Zhengrong Runfeng, Zhengrong Guoling, and Zhengrongfu. In addition to residential development, in order to maintain a diversified and balanced business mix, Zhengrong Real Estate also develops and maintains the three major commercial and multi-use property portfolio product lines of the Fortune Center series, Times Square series, and Zhengrong Street series, as well as a series of commercial property representative works, such as the Shanghai Hongqiao Zhengrong Center high-end commercial project, and the Xi'an Zhengrong Rainbow Valley Maternal and Child Themed Commercial Project. Professional real estate enterprise with multi-model comprehensive development capabilities With high-quality product development capabilities, Zhengrong Real Estate won the “2015 China Most Innovative Real Estate Enterprise Award” by the Organizing Committee of the 2015 Boao Real Estate Forum, and several development projects won awards for innovative design, such as Shanghai Hongqiao Zhengrongfu won the “2015 Top Ten Famous Houses in Asia” and “2016-2017 China's 100 Cities New Architectural Landmark”, Shanghai Hongqiao Zhengrong Center won the “2015 Asian Ecological Business Flagship Award”, and Zhengrong Fortune Center won the title of “Asia Real Estate Leaders Award - Top 10 Best Urban Complexes”. In the future, Zhengrong Real Estate will continue to enhance its business collaboration capabilities. In the next three years, Zhengrong Real Estate will aim to become one of the top 15 real estate companies in China with comprehensive strength, expand core cities around the four major regions, and plan to add 1-2 new cities every year. Through a deep cultivation strategy, we will lay out the core and potential sectors of the city to provide more improved customers with a healthy and prosperous life and ideal and happy home purchases.
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