The company is one of the national enterprises with a long history in the beauty and daily chemical industry in China. Shanghai Jiahua attaches great importance to brand building, focusing on the three major fields of beauty, personal care, and mother and child care, and has established a leading position in many market segments. The company is mainly engaged in R&D, production and sales of skin care, personal care products, and baby products. The company's main brands include Baicaoji, Yuze, Golf, Meijiajing, Diancui, Shuangmei, Qichu, Tang Meixing, Liushen, Jia'an, etc., as well as partner brands such as Pien Tsai (oral care), Fangxin, and Beatrice. Corporate honors: The company has won awards such as “Chief Responsible Officer”, national high-tech enterprise certification, etc., and won the honorary title of National Enterprise Intellectual Property Demonstration Enterprise and the title of Yangtze River Delta National Joint Innovation Center.
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