AI shopping assistants have contributed to usa's "Cyber Monday" sales surpassing 13 billion dollars, a year-on-year increase of 7.3%.
According to a report by adobe, usa consumers reached an online spending of 13.3 billion dollars this year on "Cyber Monday", which is a 7.3% increase compared to Cyber Monday in 2023, surpassing the 10.8 billion dollars spent online on Black Friday. Caila Schwartz, director of consumer research at Salesforce, stated that generative ai tools can answer basic product queries from online shoppers, helping retailers protect their profit margins despite rising costs.
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Adobe: Cyber Monday online sales in the usa increased by 7.3% year-on-year.
Adobe releases a report stating that usa consumers' online sales on Cyber Monday increased by 7.3% to $13.3 billion annually, due to significant discounts on various products such as electronics and toys; while demand was weak on Black Friday, with online sales of around $10.8 billion. According to Mastercard's preliminary estimates, sales in physical stores on Black Friday only increased by 0.7%. Data company Facteus, however, suggests that actual sales may see a decline.
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Express News | Adobe reported that usa consumers spent $13.3 billion online on "Cyber Monday," a 7.3% year-on-year increase.
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Adobe: Cyber Monday online sales forecast increased to $13.5 billion.
Adobe released a report, with the USA consumers' online sales on Cyber Monday expected to reach $13.5 billion, slightly higher than the initial forecast of $13.2 billion, benefiting from consumers waiting for the biggest discount offers and using the buy now, pay later form to purchase expensive items. Adobe expects spending during the five-day shopping season from Thanksgiving to Cyber Monday to reach $40.6 billion, a 7% increase from last year.
Express News | ADOBE ANALYTICS: It is estimated that consumer spending in the usa on Cyber Monday will be between 13.2 billion and 13.5 billion dollars.