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Baozun (BZUN)

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3.140
+0.150+5.02%

Close Apr 17 16:00 ET

3.170
+0.030+0.96%

Post 19:43 ET

182.45MMarket Cap-5.10P/E (TTM)

Earnings

Revenue Breakdown

Financial Indicators

Income Statement

Balance Sheet

Cash Flow

Baozun (BZUN) Income Statement

Quarterly+Annual

YOY

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(FY)Dec 31, 2025

(Q4)Dec 31, 2025

(Q3)Sep 30, 2025

(Q2)Jun 30, 2025

(Q1)Mar 31, 2025

(FY)Dec 31, 2024

(Q4)Dec 31, 2024

(Q3)Sep 30, 2024

(Q2)Jun 30, 2024

(Q1)Mar 31, 2024

Total revenue

5.55%9.95B

5.94%3.17B

4.82%2.16B

6.76%2.55B

4.27%2.06B

6.92%9.42B

7.70%2.99B

12.80%2.06B

3.05%2.39B

4.87%1.98B

Operating revenue

5.55%9.95B

5.94%3.17B

4.82%2.16B

6.76%2.55B

4.27%2.06B

6.92%9.42B

7.70%2.99B

12.80%2.06B

3.05%2.39B

4.87%1.98B

Cost of revenue

-1.01%4.89B

-4.73%1.47B

-5.14%1.03B

3.20%1.32B

3.70%1.07B

0.39%4.94B

2.45%1.54B

7.80%1.08B

-4.28%1.28B

-3.66%1.03B

Gross profit

12.77%5.06B

17.28%1.7B

15.89%1.13B

10.85%1.24B

4.90%992.66M

15.18%4.49B

13.90%1.45B

18.92%974.53M

12.96%1.11B

16.10%946.27M

Operating expense

8.49%4.98B

9.99%1.51B

6.06%1.15B

9.84%1.24B

7.55%1.08B

12.98%4.59B

11.24%1.37B

14.01%1.09B

10.77%1.13B

16.98%1B

Selling and administrative expenses

12.17%4.6B

14.36%1.41B

8.01%1.06B

14.35%1.16B

11.19%970.84M

11.26%4.1B

10.00%1.23B

14.70%977.17M

6.32%1.02B

15.51%873.13M

-Selling and marketing expense

13.80%3.85B

17.38%1.22B

10.75%886.6M

11.03%937.85M

15.32%800.35M

19.50%3.38B

16.70%1.04B

25.58%800.56M

19.57%844.7M

17.10%694.04M

-General and administrative expense

4.52%751.63M

-2.04%187.9M

-4.39%168.86M

30.73%224.38M

-4.80%170.49M

-15.98%719.16M

-16.12%191.82M

-17.66%176.61M

-31.21%171.64M

9.72%179.09M

Other operating expenses

-22.02%385.9M

-28.99%98.21M

-11.01%99.53M

-29.47%82.36M

-17.28%105.81M

29.60%494.84M

23.64%138.31M

8.35%111.84M

74.42%116.78M

28.18%127.92M

Operating profit

169.47%74.95M

141.98%193.94M

77.62%-25.62M

50.05%-9.38M

-53.32%-83.99M

36.97%-107.89M

92.61%80.14M

15.64%-114.48M

48.48%-18.77M

-34.83%-54.78M

Net non-operating interest income expense

-53.02%13.98M

44.88%12.57M

-40.82%3.47M

-114.16%-886K

-113.06%-1.17M

-26.99%29.77M

-13.83%8.68M

-55.88%5.86M

-40.52%6.26M

30.02%8.97M

Non-operating interest income

-14.83%58.56M

25.86%23.03M

-8.98%13.28M

-34.74%10.9M

-40.77%11.36M

-16.27%68.75M

-6.20%18.3M

-40.39%14.59M

-17.70%16.7M

7.40%19.17M

Non-operating interest expense

14.33%44.57M

8.69%10.46M

12.39%9.81M

12.89%11.78M

22.76%12.53M

-5.70%38.99M

1.94%9.62M

-22.01%8.73M

6.89%10.44M

-6.85%10.21M

Other net income (expense)

-1,849.38%-289.7M

-4,220.62%-234.96M

-4,787.56%-61.68M

97.95%-43K

140.60%6.99M

82.84%-14.86M

112.55%5.7M

86.10%-1.26M

-117.74%-2.1M

60.82%-17.21M

Gain on sale of security

-434.06%-21.63M

-111.68%-3.16M

-1,914.18%-25.42M

97.95%-43K

140.60%6.99M

112.44%6.48M

454.98%27.04M

86.10%-1.26M

-124.48%-2.1M

60.82%-17.21M

Special income (charges)

-1,156.33%-268.06M

---231.8M

---36.26M

----

38.30%-21.34M

----

--0

----

-Less:Impairment of capital assets

165.29%18.4M

--18.4M

----

-80.31%6.93M

----

-Write off

1,381.68%213.41M

--213.41M

----

--14.4M

----

-Gain on sale of business

---36.26M

--0

---36.26M

----

--0

----

--0

----

Income before tax

-115.90%-200.76M

-130.10%-28.45M

23.71%-83.83M

29.45%-10.31M

-24.06%-78.18M

57.15%-92.99M

1,416.52%94.53M

16.45%-109.89M

-3.62%-14.61M

18.84%-63.02M

Income tax

-52.23%9.91M

-135.26%-10.03M

169.94%12.99M

255.01%13.36M

-190.28%-6.41M

72.78%20.74M

377.87%28.44M

-1,054.21%-18.57M

60.13%3.76M

304.67%7.1M

Earnings from equity interest net of tax

144.98%11.09M

126.23%6.28M

208.62%2.11M

188.83%3.21M

-110.44%-504K

-494.34%-24.66M

-956.98%-23.93M

-150.19%-1.94M

-181.59%-3.62M

2,054.46%4.83M

Net income

-44.22%-199.58M

-128.81%-12.14M

-1.56%-94.71M

6.98%-20.45M

-10.68%-72.27M

37.88%-138.38M

2,225.67%42.15M

28.04%-93.26M

-82.97%-21.99M

17.54%-65.29M

Net income continuous Operations

-44.22%-199.58M

-128.81%-12.14M

-1.56%-94.71M

6.98%-20.45M

-10.68%-72.27M

37.88%-138.38M

2,225.67%42.15M

28.04%-93.26M

-82.97%-21.99M

17.54%-65.29M

Minority interest income

-9.17%42.52M

-38.57%25.81M

338.98%12.39M

56.46%13.5M

-783.12%-9.19M

-15.87%46.81M

-9.49%42.02M

-63.77%-5.19M

7.75%8.63M

-69.23%1.35M

Net income attributable to the parent company

-30.72%-242.1M

-29,524.03%-37.96M

-21.61%-107.11M

-10.90%-33.96M

5.34%-63.08M

33.48%-185.2M

100.27%129K

30.34%-88.07M

-52.89%-30.62M

20.24%-66.64M

Preferred stock dividends

Other preferred stock dividends

Net income attributable to common stockholders

-30.72%-242.1M

-29,524.03%-37.96M

-21.61%-107.11M

-10.90%-33.96M

5.34%-63.08M

33.48%-185.2M

100.27%129K

30.34%-88.07M

-52.89%-30.62M

20.24%-66.64M

Basic earnings per share

-35.92%-4.2

-0.66

-26.53%-1.86

-676.47%-3.96

2.70%-1.08

33.97%-3.09

30.99%-1.47

-54.55%-0.51

21.28%-1.11

Diluted earnings per share

-35.92%-4.2

-0.66

-26.53%-1.86

-676.47%-3.96

2.70%-1.08

33.97%-3.09

30.99%-1.47

-54.55%-0.51

21.28%-1.11

Dividend per share

Currency Unit

CNY

Accounting Standards

US-GAAP

Audit Opinions

Unqualified Opinion

	(FY)Dec 31, 2025	(Q4)Dec 31, 2025	(Q3)Sep 30, 2025	(Q2)Jun 30, 2025	(Q1)Mar 31, 2025	(FY)Dec 31, 2024	(Q4)Dec 31, 2024	(Q3)Sep 30, 2024	(Q2)Jun 30, 2024	(Q1)Mar 31, 2024
Total revenue	5.55%9.95B	5.94%3.17B	4.82%2.16B	6.76%2.55B	4.27%2.06B	6.92%9.42B	7.70%2.99B	12.80%2.06B	3.05%2.39B	4.87%1.98B
Operating revenue	5.55%9.95B	5.94%3.17B	4.82%2.16B	6.76%2.55B	4.27%2.06B	6.92%9.42B	7.70%2.99B	12.80%2.06B	3.05%2.39B	4.87%1.98B
Cost of revenue	-1.01%4.89B	-4.73%1.47B	-5.14%1.03B	3.20%1.32B	3.70%1.07B	0.39%4.94B	2.45%1.54B	7.80%1.08B	-4.28%1.28B	-3.66%1.03B
Gross profit	12.77%5.06B	17.28%1.7B	15.89%1.13B	10.85%1.24B	4.90%992.66M	15.18%4.49B	13.90%1.45B	18.92%974.53M	12.96%1.11B	16.10%946.27M
Operating expense	8.49%4.98B	9.99%1.51B	6.06%1.15B	9.84%1.24B	7.55%1.08B	12.98%4.59B	11.24%1.37B	14.01%1.09B	10.77%1.13B	16.98%1B
Selling and administrative expenses	12.17%4.6B	14.36%1.41B	8.01%1.06B	14.35%1.16B	11.19%970.84M	11.26%4.1B	10.00%1.23B	14.70%977.17M	6.32%1.02B	15.51%873.13M
-Selling and marketing expense	13.80%3.85B	17.38%1.22B	10.75%886.6M	11.03%937.85M	15.32%800.35M	19.50%3.38B	16.70%1.04B	25.58%800.56M	19.57%844.7M	17.10%694.04M
-General and administrative expense	4.52%751.63M	-2.04%187.9M	-4.39%168.86M	30.73%224.38M	-4.80%170.49M	-15.98%719.16M	-16.12%191.82M	-17.66%176.61M	-31.21%171.64M	9.72%179.09M
Other operating expenses	-22.02%385.9M	-28.99%98.21M	-11.01%99.53M	-29.47%82.36M	-17.28%105.81M	29.60%494.84M	23.64%138.31M	8.35%111.84M	74.42%116.78M	28.18%127.92M
Operating profit	169.47%74.95M	141.98%193.94M	77.62%-25.62M	50.05%-9.38M	-53.32%-83.99M	36.97%-107.89M	92.61%80.14M	15.64%-114.48M	48.48%-18.77M	-34.83%-54.78M
Net non-operating interest income expense	-53.02%13.98M	44.88%12.57M	-40.82%3.47M	-114.16%-886K	-113.06%-1.17M	-26.99%29.77M	-13.83%8.68M	-55.88%5.86M	-40.52%6.26M	30.02%8.97M
Non-operating interest income	-14.83%58.56M	25.86%23.03M	-8.98%13.28M	-34.74%10.9M	-40.77%11.36M	-16.27%68.75M	-6.20%18.3M	-40.39%14.59M	-17.70%16.7M	7.40%19.17M
Non-operating interest expense	14.33%44.57M	8.69%10.46M	12.39%9.81M	12.89%11.78M	22.76%12.53M	-5.70%38.99M	1.94%9.62M	-22.01%8.73M	6.89%10.44M	-6.85%10.21M
Other net income (expense)	-1,849.38%-289.7M	-4,220.62%-234.96M	-4,787.56%-61.68M	97.95%-43K	140.60%6.99M	82.84%-14.86M	112.55%5.7M	86.10%-1.26M	-117.74%-2.1M	60.82%-17.21M
Gain on sale of security	-434.06%-21.63M	-111.68%-3.16M	-1,914.18%-25.42M	97.95%-43K	140.60%6.99M	112.44%6.48M	454.98%27.04M	86.10%-1.26M	-124.48%-2.1M	60.82%-17.21M
Special income (charges)	-1,156.33%-268.06M	---231.8M	---36.26M	----	----	38.30%-21.34M	----	--0	----	----
-Less:Impairment of capital assets	165.29%18.4M	--18.4M	----	----	----	-80.31%6.93M	----	----	----	----
-Write off	1,381.68%213.41M	--213.41M	----	----	----	--14.4M	----	----	----	----
-Gain on sale of business	---36.26M	--0	---36.26M	----	----	--0	----	--0	----	----
Income before tax	-115.90%-200.76M	-130.10%-28.45M	23.71%-83.83M	29.45%-10.31M	-24.06%-78.18M	57.15%-92.99M	1,416.52%94.53M	16.45%-109.89M	-3.62%-14.61M	18.84%-63.02M
Income tax	-52.23%9.91M	-135.26%-10.03M	169.94%12.99M	255.01%13.36M	-190.28%-6.41M	72.78%20.74M	377.87%28.44M	-1,054.21%-18.57M	60.13%3.76M	304.67%7.1M
Earnings from equity interest net of tax	144.98%11.09M	126.23%6.28M	208.62%2.11M	188.83%3.21M	-110.44%-504K	-494.34%-24.66M	-956.98%-23.93M	-150.19%-1.94M	-181.59%-3.62M	2,054.46%4.83M
Net income	-44.22%-199.58M	-128.81%-12.14M	-1.56%-94.71M	6.98%-20.45M	-10.68%-72.27M	37.88%-138.38M	2,225.67%42.15M	28.04%-93.26M	-82.97%-21.99M	17.54%-65.29M
Net income continuous Operations	-44.22%-199.58M	-128.81%-12.14M	-1.56%-94.71M	6.98%-20.45M	-10.68%-72.27M	37.88%-138.38M	2,225.67%42.15M	28.04%-93.26M	-82.97%-21.99M	17.54%-65.29M
Minority interest income	-9.17%42.52M	-38.57%25.81M	338.98%12.39M	56.46%13.5M	-783.12%-9.19M	-15.87%46.81M	-9.49%42.02M	-63.77%-5.19M	7.75%8.63M	-69.23%1.35M
Net income attributable to the parent company	-30.72%-242.1M	-29,524.03%-37.96M	-21.61%-107.11M	-10.90%-33.96M	5.34%-63.08M	33.48%-185.2M	100.27%129K	30.34%-88.07M	-52.89%-30.62M	20.24%-66.64M
Preferred stock dividends
Other preferred stock dividends
Net income attributable to common stockholders	-30.72%-242.1M	-29,524.03%-37.96M	-21.61%-107.11M	-10.90%-33.96M	5.34%-63.08M	33.48%-185.2M	100.27%129K	30.34%-88.07M	-52.89%-30.62M	20.24%-66.64M
Basic earnings per share	-35.92%-4.2	-0.66	-26.53%-1.86	-676.47%-3.96	2.70%-1.08	33.97%-3.09	0	30.99%-1.47	-54.55%-0.51	21.28%-1.11
Diluted earnings per share	-35.92%-4.2	-0.66	-26.53%-1.86	-676.47%-3.96	2.70%-1.08	33.97%-3.09	0	30.99%-1.47	-54.55%-0.51	21.28%-1.11
Dividend per share
Currency Unit	CNY	CNY	CNY	CNY	CNY	CNY	CNY	CNY	CNY	CNY
Accounting Standards	US-GAAP	US-GAAP	US-GAAP	US-GAAP	US-GAAP	US-GAAP	US-GAAP	US-GAAP	US-GAAP	US-GAAP
Audit Opinions	--	--	--	--	--	Unqualified Opinion	--	--	--	--

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