ColorTV Ltd is an internet-based marketplace platform and associated technology solution provider. Its proprietary technology is used to optimise the sale of advertising inventory from digital publishers (websites and apps) to advertisers and their agents (brands, agencies and advertising platforms). It allows digital publishers to monetise their available advertising space by making the inventory available to multiple advertisers, as well as providing various related technologies designed to help publishers create additional incremental revenue streams. The company's ad exchange platform also allows publishers to sell space for video advertising on webpages that do not have video content.
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