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"Black Friday" flash report: The United States experiences a stark contrast between offline and online sales, with online shopping expected to set a new record.
Consumers are increasingly inclined to shop online. The data shows that physical store sales growth is less than 1%, while online sales have surged by 14.6%.
Mastercard: Offline sales during the US "Black Friday" were sluggish, while e-commerce consumption saw a significant year-on-year increase of 14.6%.
Gelonghui, December 2 ｜ Data from Mastercard and other data providers shows that this year's "Black Friday" saw sluggish sales at usa retail stores, whereas online consumption grew significantly. According to preliminary estimates from Mastercard, sales at usa retail brick-and-mortar stores increased only 0.7% year-on-year, while e-commerce online sales surged by 14.6%. This indicator measures retail sales through the Mastercard payment network and includes estimates for cash and check payments, which are not adjusted for inflation. According to data company Facteus, physical store sales decreased year-on-year.
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The usa's Black Friday consumer performance was mediocre, but online shopping set a new record.
Data shows that this year, the consumer spending on Black Friday in USA retail stores only increased by 0.7%. In contrast, e-commerce sales in USA increased significantly by 14.6%, indicating that American consumers who pursue value for money are more inclined to shop online. At the same time, siasun robot&automation chatbots have driven a sharp increase in traffic to retail websites, with a 9% higher conversion rate for digital retailers using siasun robot&automation compared to those that do not use AI.
Consumer spending in usa during "Black Friday" saw a significant increase, with americans increasing their online spending.
According to data from Mastercard and other data providers, Black Friday this year saw soft consumer spending in American retail stores, contrasted sharply by strong growth in online spending, as budget-conscious Americans ditched stores in favor of using smartphones and laptops. Preliminary estimates from payment processor Mastercard indicate that in-store sales only grew by 0.7% year-on-year, while data from Facteus also shows a decline in in-store sales. However, based on data from Mastercard SpendingPulse, electronic sales in the usa
Black Friday sales accelerated, cni online consumption index became a highlight
Retail sales grew by 3.4%, and in-store shopping increased by 0.7%. After inflation, usa consumers are seeking bargains. This year's us black Friday sales are growing at a faster rate, highlighting how discerning consumers are still willing to spend when they find the right product. According to mastercard SpendingPulse data, the day after Thanksgiving (the traditional start of the holiday shopping season), retail sales (excluding autos) rose by 3.4%. This figure surpasses last year's growth and is not adjusted for inflation. In-store sales increased by 0.7%, slower than last year's pace. E-commerce is a bright spot.
Mastercard SpendingPulse: US Black Friday Retail Sales Up +3.4% Vs. Last Year
Express News | Mastercard SpendingPulse report pointed out: Compared with Black Friday in 2023, this year Black Friday in the usa (excluding autos) has seen a 3.4% increase in retail sales, with online sales up by 14.6%, and in-store sales only slightly increasing by 0.
Express News | Mastercard Spendingpulse: U.S. Retail Sales Excluding Automotive Were up +3.4% on Black Friday Compared to Black Friday 2023
Express News | Adobe Analytics Says Consumers Spent $10.8 Billion Online on Black Friday in the US, up 10.2% YoY
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